Sustainable
Tourism,
simplified.
Helping tour operators and accommodations meet international requirements without the operational headache.
“Working with Samantha turned sustainability from diffused ambition into a
clear, practical and confidence-building strategy that builds on what we already do well.”
Daan Oxener – Founder & General Manager, Home of Friends Guesthouse & Community Tours
“Working with you made sustainability practical, actionable, and achievable for our business.”
Evelyn – Founder of Halisi Africa Discoveries Limited
Sustainability can Feel Overwhelming
Between shifting agent demands and complex certifications, it is easy to feel overwhelmed. If your European partners are begging you to demonstrate your sustainability practices and you do not know where to start, you do not have to figure it out alone.
I’m Samantha Smits. I help tour operators and accommodations build practical, stress-free sustainability systems that protect your international client relationships.
No complicated jargon or one-size-fits-all solutions, just clear, tailored guidance to help you stand out, stay compliant, and attract the right clients.
Let’s make sustainability work for your business without the headache.
Secure Your Sustainability Certification
Meet international requirements step-by-step so you can confidently secure your partnerships with (European) travel agents.
Streamline
Your
Operations
Reduce waste, lower your utility bills, and build a highly efficient business that is much easier for your team to run.
Build
Verifiable
Trust
Stop worrying about strict greenwashing rules. Show honest, clear proof of your positive impact to both your B2B partners and your guests.
Listen to my latest insights
Now available on Spotify, Apple Podcasts or your favourite podcast platform of choice.
The Sustainability Edge: Your Tourism Podcast helps tourism leaders turn sustainability into their biggest asset. Get short, sharp episodes with the advice you need to stop the money leaks and make sustainability work for your bottom line, whilst doing good.
What others are saying about the podcast:
“I find your podcast episodes very fun and educational! Spontaneous, and many of them come at exactly the right moment for me. Cool to see how you have taken this step after Wageningen University!”
— Debora de Block, PhD, Founder of intoAsturias (Travelife Certified) & Environmental Scientist
Free B2B Tourism Blueprint
- Find hidden profits: Simple ways to streamline your processes and cut daily utility and office costs immediately.
- Build a strong reputation: Learn how to use your true operational proof to make your business stand out.
- Protect your B2B contracts: The exact steps to secure your relationships with high-value international travel agents.
Ready to make
sustainability simple for your tourism business?
Let’s have a quick chat! Book a free 15-minute Match Call
with me below to discuss how sustainability can work for your business.
FAQs
What does Smits SusTour Consultancy do?
Smits SusTour Consultancy partners with tourism businesses, including tour operators and accommodations, to make sustainability practical and profitable. My role as your sustainable tourism consultant is to guide you from good intentions to measurable action. I provide the roadmap and hands-on support to implement strategies that deliver real results, such as:
Attracting high-value clients and agents who prioritise sustainability.
Building a powerful brand reputation and a compelling story.
Saving resources by reducing energy, water, and waste costs.
Increasing staff satisfaction, retention, and pride in your company.
Ensuring you are ready for certification and upcoming regulations.
Essentially, I help you build a more resilient, reputable, and successful business through sustainability.
How can sustainability benefit my tourism business?
Adopting sustainable practices is one of the smartest commercial decisions you can make. The benefits of sustainability for tour operators and accommodations are clear: it helps you reduce operational costs, attract a growing market of responsible travellers, improve staff morale and retention, and future-proof your business against new regulations. It also gives you a significant competitive advantage when working with international agents and partners who increasingly demand sustainable products.
I don’t know where to start. What should I do?
Feeling overwhelmed is completely normal, and that’s exactly why I’m here. You don’t have to do everything at once. We can start small with a Quick Scan or a free discovery call. This will help us identify some “easy wins” and create a simple, step-by-step plan that fits your budget, team, and business goals. The first step is simply reaching out.
How do I get started?
Getting started is a straightforward process.
Step 1: Book a complimentary discovery call through our online scheduler.
Step 2: We’ll have a 15-minute chat to understand your goals and see if we are a good fit.
Step 3: If we move forward, I’ll send a clear proposal outlining the next steps for our work together. You can begin by booking your call here.