About
Smits SusTour
Consultancy
Travelife & Green Destinations Trained Partner
Creating a Future-Proof Tourism Industry
One Step at a Time
Tourism has the power to create incredible experiences, connect cultures, and drive positive change, but only when done right. Too often, sustainability in tourism feels overwhelming, costly, or like a box-ticking exercise.
That’s why I founded Smits SusTour Consultancy; to break down the barriers and make sustainability practical, achievable, and even exciting for tour operators and accommodations.
I guide businesses around the world to integrate sustainability into their operations in a way that makes sense for them. No jargon, no pressure, just real, tailored solutions that improve brand reputation, reduce costs, and prepare businesses for the future.
Sustainability isn’t about perfection; it’s about progress. And I’m here to help you take those steps with confidence.
People
Tourism should help local communities, not hurt them. This means paying fair wages, treating workers well, and making sure tourism benefits the local people as much as it benefits visitors.
Places
Every destination needs care. Reducing pollution, using resources wisely, and protecting nature ensures that tourism helps keep the environment safe and beautiful.
Prosperity
Being responsible doesn’t mean giving up on profit. By running a business with fairness and supporting local projects, tourism can be both successful and ethical.
The 3P's Approach
A Holistic Path to Sustainable Tourism
Sustainability isn’t just about being “green”, it’s about balancing environmental responsibility, social impact, and economic viability.
That’s where the 3P’s Approach comes in.
At Smits SusTour Consultancy, this framework helps businesses make sustainability practical, effective, and beneficial for everyone involved.
Samantha Smits
Sustainable Tourism Consultant
Hoi! I’m Samantha Smits, a Sustainable Tourism Consultant based in the Netherlands and Tanzania. My goal? To empower you with the tools, knowledge, and confidence to create real change.
Originally from the Netherlands, I studied International Tourism Management at Breda University of Applied Sciences and earned a master’s degree in Tourism, Society, and Environment from Wageningen University & Research.
I’m deeply involved in supporting community-based tourism initiatives, championing local businesses, and preserving cultural heritage. Oh, and I absolutely love dogs!
If you’re ready to explore the empowering world of sustainable tourism and make a difference in your business, I’d love to connect.
Let’s create a more sustainable future for tourism, one step at a time!
From the engagement stage to where we are now, your guidance has been invaluable. Through your expertise, I gained a deeper understanding of sustainable tourism, and I truly can’t forget the significant impact you made on our initiative."
Mauly Tours
Free Sustainability Checklist
- 40+ simple, actionable steps to improve sustainability without overwhelming your team
- Ways to boost your reputation and attract travelers & agents who care about responsible tourism
- Time- and cost-saving strategies that make sustainability work for your bottom line
- Guidance on upcoming regulations (like the Green Claims Directive) so you stay ahead
Built on Knowledge;
Driven by Impact
From formal education to on-the-ground experience, I combine learning with action to help you make real progress.
These credentials ensure the guidance I offer is both practical and aligned with global best practices.
Travelife Coach & Desk-Auditor
GSTC Sustainable Tourism Training Program
MSc in Tourism, Society & Environment
CSRD Fundamentals
Green Destinations Good Travel Seal Trained Partner
Regenerative Travel Foundations
BA in International Tourism Management
Community-Based Tourism Training of Trainers
Ready to Take the Next Step Towards
Sustainable Tourism Success?
Let’s have a quick chat! Book a free 15-minute consultation
with me below to discuss how sustainability can work for your business.
FAQs
How is your approach different to other consultants?
My approach combines deep industry knowledge with practical, hands-on sustainability expertise. I don’t offer a one-size-fits-all solution; instead, I provide personalised support adapted to your unique local context, resources, and business goals. I focus on breaking down complex challenges into clear, manageable next steps. My process is collaborative and supportive; I believe anyone can make meaningful progress, and I am passionate about helping you discover and take your next steps forward.
Who do you work with?
I work with dedicated tour operators and accommodations that are ready to take sustainability seriously and transform their goals into tangible actions. Whether you are at the very beginning of your journey or are looking to deepen your impact and pursue certification, my services are designed to meet you where you are.
We already do some sustainable things. Is that enough?
It’s fantastic that you’ve already started! Many businesses are doing good work, like using local suppliers or reducing plastic, but often miss the opportunity to measure their impact, communicate it effectively, and leverage it for business growth. I can help you connect those dots, formalise your efforts into a cohesive strategy, and take your positive impact to the next level.