Frequently Asked Questions

About Smits SusTour Consultancy & My Approach

Smits SusTour Consultancy partners with tourism businesses, including tour operators and accommodations, to make sustainability practical and profitable. My role as your sustainable tourism consultant is to guide you from good intentions to measurable action. I provide the roadmap and hands-on support to implement strategies that deliver real results, such as:

  • Attracting high-value clients and agents who prioritise sustainability.

  • Building a powerful brand reputation and a compelling story.

  • Saving resources by reducing energy, water, and waste costs.

  • Increasing staff satisfaction, retention, and pride in your company.

  • Ensuring you are ready for certification and upcoming regulations.

Essentially, I help you build a more resilient, reputable, and successful business through sustainability.

I work with dedicated tour operators and accommodations that are ready to take sustainability seriously and transform their goals into tangible actions. Whether you are at the very beginning of your journey or are looking to deepen your impact and pursue certification, my services are designed to meet you where you are.

My approach combines deep industry knowledge with practical, hands-on sustainability expertise. I don’t offer a one-size-fits-all solution; instead, I provide personalised support adapted to your unique local context, resources, and business goals. I focus on breaking down complex challenges into clear, manageable next steps. My process is collaborative and supportive—I believe anyone can make meaningful progress, and I am passionate about helping you discover and take your next steps forward.

Adopting sustainable practices is one of the smartest commercial decisions you can make. The benefits of sustainability for tour operators and accommodations are clear: it helps you reduce operational costs, attract a growing market of responsible travellers, improve staff morale and retention, and future-proof your business against new regulations. It also gives you a significant competitive advantage when working with international agents and partners who increasingly demand sustainable products.

It’s fantastic that you’ve already started! Many businesses are doing good work—like using local suppliers or reducing plastic—but often miss the opportunity to measure their impact, communicate it effectively, and leverage it for business growth. I can help you connect those dots, formalise your efforts into a cohesive strategy, and take your positive impact to the next level.

My Sustainable Tourism Services

I offer a flexible range of services designed to fit your specific needs and budget. These include:

  • Advisory Calls: For short-term, targeted advice.

  • Goal-Setting Tracks: A month-long programme to define and launch your sustainability goals.

  • Digital Products: Affordable checklists, workbooks, and toolkits to guide your efforts.

  • Premium Consultancy: Ongoing support packages for long-term strategy and implementation.

  • Team Training & Certification Support: Specialised services to build capacity and achieve formal recognition.

You can explore all options on my services page.

Yes, I guide tourism businesses through the entire sustainability certification process. I help you select the right scheme for your business, perform a baseline assessment to see where you stand, and create an action plan to meet the criteria. My support ensures you are fully prepared for the audit by helping you improve operations and gather the necessary evidence.

Absolutely. I work closely with hotels, lodges, and other accommodations to help them become more sustainable. My services for accommodations include guidance on reducing environmental impact, staff training on sustainable practices, strengthening community connections, and preparing for certification. I can provide support both remotely or through on-site baseline assessments.

Yes. Effective sustainability requires a team effort. I offer bespoke sustainability training for tourism staff, tailored to the specific needs and context of your business. These sessions can be delivered as a one-off workshop or as part of an ongoing consultancy package to ensure sustainability is embedded across all departments.

My role is not that of a travel agent; I do not send bookings directly. My work is strategic and happens behind the scenes. I help you refine your business and marketing so you can authentically attract more conscious travellers, appeal to responsible travel agencies, and build a reputation that drives organic growth and direct bookings.

Getting Started: Your Sustainability Journey

Feeling overwhelmed is completely normal, and that’s exactly why I’m here. You don’t have to do everything at once. We can start small with a Quick Scan or a free discovery call. This will help us identify some “easy wins” and create a simple, step-by-step plan that fits your budget, team, and business goals. The first step is simply reaching out.

The time commitment is flexible and depends on your goals. My approach is to break the process down into manageable steps that fit your team’s capacity. We can focus on quick wins that deliver immediate value or develop a long-term roadmap for gradual improvement. You are always in control of the pace.

The cost of my sustainable tourism consulting services varies depending on the level of support you need. I offer affordable digital products, one-off advisory calls, and comprehensive monthly packages tailored to your specific goals. The best way to understand the options is to book a free, no-obligation discovery call to discuss what would work for you.

Getting started is easy. The first step is to book a complimentary discovery call through my website. In this call, we’ll discuss your business, your current situation, and what support would be most beneficial for you. There’s no pressure—it’s simply a conversation to see if we’re a good fit.

Get started with a free consultation
Scroll to Top